About Me

Marketing leader with strong B2B commercial mindset and hands-on execution background. Focused on predictable lead generation, clear positioning, and tight alignment between marketing and sales.

Key Responsibilities

• Define and execute GTM strategy, positioning, and core messaging for B2B platform products
• Build a measurable demand generation system: channel mix, lead flow, qualification rules, and handoff to Sales
• Own performance marketing: testing framework, creative strategy, budgets, CAC/CPL control, and reporting
• Develop content and brand assets: website structure, landing pages, brochures, expo materials, and sales enablement
• Drive marketing analytics and attribution: dashboards, funnel tracking, CRM integration, UTM hygiene, and reporting cadence
• Manage events and partnerships marketing: planning, materials, lead capture flow, post-event follow up process
• Lead team execution: workflows, prioritization, hiring needs, onboarding, and performance reviews
• Align weekly with Sales on pipeline targets, lead quality, objections, and conversion improvements
• Maintain compliance aware communication for regions and ad platforms where restrictions apply

Core Functions

• Strategy: positioning, ICP segmentation, GTM planning
• Demand generation: paid channels, outbound support, LinkedIn/cold email enablement
• Content & brand: copy, design direction, website updates, collateral
• Marketing ops: CRM setup, lead routing, tracking, reporting
• Enablement: pitch materials, proposals, FAQs, scripts, case packaging
• Events: planning, production, logistics, lead collection, follow ups
• Team leadership: planning, execution control, process improvement

Education

The Russian Presidential Academy of National Economy and Public Administration (RANEPA)

• Master’s Degree, Digital Project Management — Sep 2025 to Jul 2027
• Bachelor’s Degree, Advertising and Public Relations in Public and Private Spheres — Sep 2017 to Jul 2021